"This quest can work for "established" brands as well as small personal brands like mine"
Maï Bouvier · Artist · Rennes, France
Thanks to this quest, I managed to really FEEL my brand. To understand what it really was and what it could bring to others on an emotional level, i.e. the transformation it could offer them... I now have a framework that allows me to know exactly where to put my energy for maximum impact and this is reassuring and takes the pressure off... I've taken a lot of courses on marketing, branding, niche markets, positioning... And I've never understood so well how to create a brand that really resonates with its community, that resonates with them.