Stories from Jeffrey Perlman’s students

I am so confident, I truly know what my brand is, I know how to project it, I know the things not to do, what products to sell, and how to create my brand culture -my identity... This quest will make you not only more confident, but successful in every aspect of your business.

I have at last developed my brand, my mission which is to migrate people's belief about who they are and who they were born to be... I knew then that my mission, my way of moving humanity forward was to break the cycle of self-loathing - that thing this world depends on to sell and manipulate us... I just turned 68 this April and two years ago I discovered painting. It was through painting and creating that I could free my mind TO BECOME.

My business brand is about the promise I'm making to my clients, and building my brand is about choosing words and emotions that express what my clients experience with me... I've ended this quest with an understanding of how brands are built and a notebook filled with words, images, and ideas that I can confidently apply to my business launch and ongoing operations.

My brand was not well defined, it lacked clarity, my vision was blurry, I wanted to help everyone in every way, and got completely lost in what others want and need. This quest gave me so much clarity. It gave me my brand!